Showrooms, stores & stands

 

Our team develops projects for showrooms, stores and stands, designing creative and innovative spaces that translate a unique experience for the consumer.

There are several aspects to consider when designing commercial projects. We enhance the brand image, product features and company goals.

A showroom, store or stand must be inviting, aesthetically pleasing, comfortable, personalized and adapted to new trends. They must attract attention and create desire in the consumer.

At Moura Martins Architects we design versatile and flexible solutions. Seasons and trends change, products evolve and stores must adapt to these realities, allowing for rapid changes at minimal cost.

A space with a quality design conveys credibility and trust, helping to increase the visibility of the business.

HOW TO CREATE ATTRACTIVE COMMERCIAL SPACES:

RESPECT BRAND IDENTITY

The space must be designed according to the image of your brand as well as according to the characteristics of the product displayed. It is also important to reflect the company's goals and expectations of the target audience.

DESIGN FUNCTIONAL LAYOUT

The program and objectives must be well defined so that the layout meets all requirements. Large spaces are more attractive, therefore, low ceilings or very confined areas should be avoided. The paths must be clear and well defined to guide the customer's visit.

VALUE WINDOW DISPLAY

The window display is the first impression the customer has of the brand. So, it must have an inviting and inspiring environment that incentive customers to come in. The space must also be flexible in order to adapt to different exhibitions and products.

ENHANCE LIGHTING SYSTEM

Lighting can be a powerful tool to divide, define and highlight environments. Whenever possible, natural light should be favored. It saves energy and improves the mood of employees and customers.

CREATE DECOMPRESSING AREAS

In some spaces of the showroom it is important to create decompression zones. One of these zones must be located at the entrance. The back of the store is also a good space to create living or relaxation areas and meeting zones.

USE THE CORRECT MATERIALS

The choice of materials in the design of a showroom is extremely important as they must reflect the image of the product and the brand. The choice of material can always reinforce the image we intend to convey. They must also be low maintenance materials

CHOOSE THE RIGHT COLORS

Colors should also be in line with brand's image. In addition, colors cause different sensations in the client, being a way to stimulate the visitors according to the company’s objectives.

VALUE COMMUNICATION ELEMENTS

Our team is also qualified to study graphic or decorative elements that make the stand more communicative and appealing. These elements must be studied in order to maintain the harmony of space.